Entries Tagged as ‘Marketing’

September 7, 2008

Q&A – Dave Duarte

Dave Duarte is a South African marketing geek – an entrepreneur, educator, internet and mobile marketing consultant all-in-one.  He runs his multiple ventures from his Cape Town base and blogs regularly at daveduarte.co.za. I caught up with Dave late last week and he kindly shared some thoughts in response to my questions…
Q>> You’re a [...]

September 2, 2008

Saluting A Brand

I have always had respect for consistently iconic brands.  Brands featuring prominently in my estimations include Apple, The North Face, Papa John’s Pizza, Timberland, and a few more.  A shortlist of my top African brands would have to include Nando’s, the fast-food restaurant chain.
Originating from South Africa with a Portuguese theme, the Nando’s restaurant chain [...]

August 13, 2008

South African Business Sense

A few years ago, an advert for the Ford Bantam vehicle was aired on South African television networks. It was a humorous take on the socio-cultural dynamics of doing business in South Africa. Opinions may vary with respect to the accuracy of the advert’s racial undertones. Either way, it was the humour [...]

August 6, 2008

Long-Distance Relationships

National Express is one of Britain’s largest public transport operators. Its brand is most popularly associated with its inter-city coach network, but it also operates trains, airport transfers, and local bus services.
Last week, I found myself “parked” in a traffic jam positioned behind a National Express coach (pictured). Upon reading the bold lettering on the [...]